The Baby Directory Advertising Guide

The Baby Directory website offers advertisers the opportunity to target a very precise audience of mums-to-be and parents with children aged 0-5 years.

Traffic

The Baby Directory attracts around 2,000 individuals a day, with around 90,000 searches performed per month [2005]. We send out a bi-monthly e-newsletter to over 12,000 subscribers, which carries a combination of editorial and promotional offers.

User Profile

A young, upmarket and affluent customer.

The Baby Directory core users are either expecting a baby, have just had a baby or are caring for pre-school children. They are predominantly female [around 90%]. Over 50% of them are London based, with a further 25% living in the South East.

Rates [including VAT]

1. Free Listings: only in cases of extreme poverty - and entirely at the discretion of the editor. Name and telephone number only.

2. Text Listings: £50 per annum
   Includes: company name, address, telephone, website, email and 10 words of text to describe offering. To order a superlisting please Click Here.

   Example:

   
3. Image/Photo Listing: £100 per annum
   Includes: Superlisting details and a product/logo image to accompany the listing, plus 6 lines of text to describe offering. These are ranked in the top ten.

   Example:

   

4. Banners:
   Home Page Banner: £250 per month [horizontal]
   Home Page Button: £100 per month [vertical]
   Category Banner: £95 per month [ie shopping]

5. Monthly E-Newsletter Sponsorship: Please call Baby Directory Ad Sales [UK] on 020 8678 9000 for the standard advertising specifications, which provide more detailed descriptions of formats, file sizes and dimensions.

Advertising Terms & Conditions

• All advertisements much be paid for in advance by credit/debit card. All prices exclude VAT.
• The Baby Directories are not responsible for any claims made in the advertisements, which must comply with the British Code of Advertising Practice and must not contravene any prevailing regulations or provisions of the Law.
• The Baby Directory reserves the right to reject, amend, withdraw or otherwise deal with all advertisements submitted without exception.